Starbucks Used Social Media to Get One Million Customers into Stores in One Day
Starbucks’ Vice President of Brand, Content and Online, Chris Bruzzo, is on stage at the Mashable Media Summit today and he just revealed that last year’s Free Pastry Day was a whopping success, driving more than one million people to stores.
As we noticed, activity on social media sites like Twitter and Facebook became electric on the day of the event as the free pastry news spread in digital form. Bruzzo’s credits fans with the idea to use social media to drive new business, and his remarks confirm that the swell of social media activity drove customers to visit Starbucks stores in droves.
Bruzzo also speaks to the success of the company’s Tax Day green initiative to get customers to bring in their own tumblers in exchange for free coffee, which — like Free Pastry Day — was primarily promoted online via their Facebook Page. Also, the company’s MyStarbucks Idea has generated more than 80,000 ideas and Bruzzo credits Product Manager Brad Nelson for helping them tap into the power of Twitter.
Right now there’s no big brand better embracing social media than Starbucks. The coffee retailer has managed to dominate on Facebook, made news as the first company to offer a nationwide Foursquare deal, and was selected to try out Twitter’s Promoted Tweets ad platform before other advertisers will have the chance.
[img credit: Thomas Hawk]
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Tags: internet week ny, mashable media summit, starbucks
I'm usually live-blogging events but since we're presenting today I can't (nerves, rehearsal) #gov20la #fb
Maybe I'll start posting afterward... when the pressure is off of us haha!How would employers regulate employee #SocialMedia use when an entire generation is growing up around it? #sdsms
The new workforce is increasingly net-savvy and tied to their mobile devices. Should employers even attempt to ban such behavior? Maybe they should encourage an company-oriented approach to keep employees happy and possibly turn them into enthusiastic advocates in cyberspace.
Social media is a great alternate channel for customer/constituent service #socialmedia #sdsms
It's an effective way for large companies to "be small", i.e. be personal with customers and provide genuine support.About Me
Glenn BatuyongWeb content and visual media specialist, social media nut, semi-retired PASACAT musician; Information addict, technology psycho. Loves paintball and kung fu movies. My Google Profile
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