Tech Snaps :: Glenn Batuyong http://live.47ronin.com Covering Random Acts of Awesome posterous.com Wed, 05 Oct 2011 22:08:00 -0700 A Great User Experience: The Web Legacy of Steve Jobs http://live.47ronin.com/a-great-user-experience-the-web-legacy-of-ste http://live.47ronin.com/a-great-user-experience-the-web-legacy-of-ste
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Inspiration for an entire generation —a firebrand like himself comes around rarely to shake up the status quo, someone who urges us to "never settle." Steve Jobs will be missed and I can only hope at least a few good folks today will continue to inspire others using similar sensibilities about technology and the "user experience."

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Tue, 13 Sep 2011 14:33:00 -0700 Mobile HTML5 - compatibility tables for iPhone, Android, BlackBerry, Symbian, iPad and other mobile devices http://live.47ronin.com/mobile-html5-compatibility-tables-for-iphone http://live.47ronin.com/mobile-html5-compatibility-tables-for-iphone
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[CHART] Web standards support is always moving forward —does your website use features not available for your audience? As the article states, use feature detection. Conditionals, while part of the spec, makes your content complex and difficult to manage.

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Tue, 23 Aug 2011 01:18:00 -0700 TechAmerica’s 6 IT Policy Recommendations for State and Local Government #gov20 http://live.47ronin.com/techamericas-6-it-policy-recommendations-for http://live.47ronin.com/techamericas-6-it-policy-recommendations-for

TechAmerica’s newly released list of six IT policy recommendations is focused on the fiscal challenges that have swept across the public sector. Michael Kerr, TechAmerica’s senior director of state and local government, said the recommendations were made with the fiscal challenges of state and local governments in mind.

“We have kept the list fairly short because we realize that the attention of state and local governments and leaders is focused on their fiscal challenges, as well as the need to keep the programs operating at high levels in the face of potential budget freezes and budget cuts,” Kerr said…

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Wed, 01 Jun 2011 14:38:41 -0700 Sam Sebastian, @Google, talks Zero Moment of Truth #marketing #IDSD http://live.47ronin.com/sam-sebastian-google-talks-zero-moment-of-tru http://live.47ronin.com/sam-sebastian-google-talks-zero-moment-of-tru

Advertisers and public relations teams need to study and optimize for ZMOT.

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Wed, 01 Jun 2011 12:52:00 -0700 Kari Allen @Groupon San Diego keynotes #IDSD lunch http://live.47ronin.com/kari-allen-groupon-san-diego-keynotes-idsd-lu http://live.47ronin.com/kari-allen-groupon-san-diego-keynotes-idsd-lu

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Changing the way consumers interact with businesses; Helping people discover new experiences in their own neighborhood.

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Wed, 01 Jun 2011 11:57:36 -0700 Andrew Solmssen uses an #iPad as a remote to control his #IDSD presentation http://live.47ronin.com/andrew-solmssen-uses-an-ipad-as-a-remote-to-c http://live.47ronin.com/andrew-solmssen-uses-an-ipad-as-a-remote-to-c

Appropriate for the session on iPad and tablet advertising/marketing strategy!

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Wed, 01 Jun 2011 10:31:24 -0700 Josh Rose: "They don't come for the races, they come to be social" #IDSD http://live.47ronin.com/josh-rose-they-dont-come-for-the-races-they-c http://live.47ronin.com/josh-rose-they-dont-come-for-the-races-they-c

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Del Mar racetrack example. People shared experiences on social media and Del Mar racetrack realized this. They understood that it wasn't completely about the horses or the track —it was the group social aspect. By engaging and promoting on Facebook, their verified ticket sales rose by 15%.

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Wed, 01 Jun 2011 10:07:16 -0700 Old vs new consumer media behavior, focus has changed #IDSD http://live.47ronin.com/old-vs-new-consumer-media-behavior-focus-has http://live.47ronin.com/old-vs-new-consumer-media-behavior-focus-has

Slides presented by Josh Rose

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Wed, 01 Jun 2011 08:09:32 -0700 Surrounded by all kinds of digital PR/Marketing badassery today #IDSD http://live.47ronin.com/surrounded-by-all-kinds-of-digital-prmarketin http://live.47ronin.com/surrounded-by-all-kinds-of-digital-prmarketin

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Getting ready for the keynote…

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Fri, 27 May 2011 13:25:00 -0700 How Social Media is Impacting the Role of Marketing and PR Agencies | Fleishman-Hillard UK http://live.47ronin.com/how-social-media-is-impacting-the-role-of-mar http://live.47ronin.com/how-social-media-is-impacting-the-role-of-mar

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Mon, 09 May 2011 10:07:00 -0700 The Web Designer’s Guide to a Happier Life http://live.47ronin.com/the-web-designers-guide-to-a-happier-life http://live.47ronin.com/the-web-designers-guide-to-a-happier-life
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Web/graphic designers: Learn to get organized on projects, avoid distractions, and find your focus!

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Mon, 04 Apr 2011 10:26:00 -0700 (Hubspot presentation) It's Time to Transform Your Marketing http://live.47ronin.com/hubpsot-presentation-its-time-to-transform-yo http://live.47ronin.com/hubpsot-presentation-its-time-to-transform-yo

Great statistics, always insightful.

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Wed, 09 Mar 2011 12:41:00 -0800 WIN: Rock Paper Scissors; the final champion http://live.47ronin.com/win-rock-paper-scissors-the-final-champion http://live.47ronin.com/win-rock-paper-scissors-the-final-champion
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Undisputed WIN.

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Mon, 07 Mar 2011 11:20:00 -0800 Ultimate HTML5 Cheatsheat [Infographic] | Tech King http://live.47ronin.com/ultimate-html5-cheatsheat-infographic-tech-ki http://live.47ronin.com/ultimate-html5-cheatsheat-infographic-tech-ki
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Great list! Also includes browser-support comparison chart...

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Sat, 05 Mar 2011 23:11:00 -0800 7 Essential Things All Bloggers Should Be Doing http://live.47ronin.com/7-essential-things-all-bloggers-should-be-doi http://live.47ronin.com/7-essential-things-all-bloggers-should-be-doi

7 Essential Things All Bloggers Should Be Doing

Published March 3rd, 2011 in Blogging Tweet

7 Essential Things All Bloggers Should be Doing

With the number of blogs online growing every day, it is increasingly difficult to stand out and achieve success with your blog. In the end, many bloggers that start out with high hopes and expectations wind up deciding that blogging really isn’t worth their time. Those who have some patience and a plan to achieve specific goals with their blog will have a much greater likelihood of long-term success.

In this post we’ll look at 7 things that you should be doing to set yourself up for success and to avoid common pitfalls. The topics covered here should prove to be helpful for bloggers who are just getting started or for those who have been feeling like their efforts haven’t been producing enough results. Here are 7 things that all bloggers should be doing.

1. Finding Their Role/Voice

There are a lot of different types of blogs out there. Some break news, others provide though-provoking articles or commentary, and there are always corporate blogs, and the list could go on. For example, in the design industry there are several different blog types, including: news, tutorials, inspiration (lists/showcases), in-depth articles. Of course, most blogs publish posts that overlap into a few different types, but in general an established blog will have developed some sort of role that keeps readers coming back.

Every blogger needs to find their role and develop their voice within the industry in which they are blogging. Having a variety of different types and styles of blogs is good for an industry, but frequently new bloggers try to duplicate what the most popular or successful blogs are doing rather than finding their own role and focusing on what they do best.

How can you go about finding your role or your voice? My advice is to start with what you do best and find what you have to offer to readers in your industry, as opposed to seeing what other blogs are doing and trying to duplicate it. This is often a process that involves some change or evolution as the blog progresses.

2. Evaluating Reader Response to Post Types and Topics

Readers are ultimately what determine the level of success of any blog. Successful bloggers will pay attention to how their readers are reacting and interacting with their posts, and will use that information to help determine what topics and types of posts should be published in the future.

The evaluation process involves observing comments that are left on posts, paying attention to emails from readers, seeing which posts get tweeted or shared on Facebook, watching the social media votes that are received, and analyzing statistics such as page views. All of these things can help to tell you what content your readers are most interested in, and what content they really don’t care to see very often.

3. Networking with Other Bloggers

One thing that almost all successful bloggers have in common is that they are well connected. Having a strong network of other bloggers and influential people can help your blog in countless ways, including link building, recommendations, guest posting opportunities, partnership opportunities, social media votes, general advice, and so on. It’s very difficult, and very rare, to build a successful blog that is recognized as a leader in an industry without becoming well-connected within that industry.

Networking can be done through social media, email, IM, Skype, in person, or even simple blog comments. Your network doesn’t have to consist of all the most successful people in the industry, in fact there are a lot of benefits to have connections with others who are at your level even if you are just getting started with your blog. One common mistake the bloggers make is that they only try to network with the top bloggers in their industry, when really there is just as much to be gained by being connected to other bloggers who are motivated to grow their blog over time and are committed to making that happen.

From my experience, one of the best ways to network with other bloggers is through guest posting. Almost every blogger is interested in getting more quality content to publish on their blog, and if you are willing to provide that content to them it is easy to develop a connection. When it comes to guest posting, most bloggers see the primary benefits as being the inbound links or clickthrough traffic to their blog, but many times the development of a new relationship will be far more significant in the long run.

4. Developing Diverse Traffic Sources

Every blog needs traffic. This is one of the biggest struggles for many bloggers, and ultimately it is what discourages some to the point that they give up on their blog. If you are able to develop diverse traffic sources you will be drastically increasing your chances for long-term success.

Simply getting traffic to your blog is really not enough, that traffic should also be coming from diverse sources in order for it to last. Social media sites like StumbleUpon, Reddit, and Digg are the focus of many bloggers because they are capable of sending thousands of visitors in a short period of time. But the key is that without diversity that traffic is shortlived.

Ideally, a blog will receive traffic from search engines, from links on other websites, from subscriber clicks in RSS feeds and emails, from social media sites (including voting sites like Digg as well as networking sites like Twitter and Facebook), and also from repeat visitors that type the URL into their brower or return to a bookmarked page. The longer a blog has been around the easier it is to develop search engine traffic, subscribers, and links from other sites. For newer blogs that are still working on gaining diversity, building links from reputable blogs in the industry will help with search engine rankings, clickthroughs, and also with building a reputation within the industry. One of the keys to developing diversity is being in a lot of different places. This includes guest posting on other blogs, leaving intelligent comments on posts throughout the industry, and being active at social media sites that are popular with others in the industry.

5. Planning for Sustainability

Most bloggers fail because they give up. One of the most common reasons is that the results do not come fast enough to keep them motivated. Maintaining a successful blog takes a lot of work, and there are plenty of times when it may not seem to be worth the effort. In other cases it may not be an issue of motivation, but maybe there are not enough financial resources to keep the site moving forward. Whatever the case may be, a sustainability plan can help to get through the difficult times.

Planning for sustainability includes identifying your goals to know your true motivation for blogging, establishing a posting schedule and setting hours aside to work on your blog, identifying any areas where you need help from others (such as outsourcing content development, marketing, or design work), and determing how the blog will generate income to keep itself in operation (and maybe how you will sustain the blog until that time when it starts to produce something of value).

Without considering these things you’ll be more likely to fall into that large percentage of bloggers that start out with high hopes but fade quickly. But with a plan you’ll have a more realistic idea of what you will need to put in before you are able to benefit from your work.

6. Developing a Monetization Plan

As was mentioned in the previous point, developing revenue from your blog is critical to things moving forward (assuming we’re talking about blogs that are in existence for business purposes). When the subject of blog monetization comes up, advertising and AdSense are often what comes to mind, but there is a lot more to blog monetization.

Making money from a blog can be done in any number of ways, and it can even be done somewhat passively. For example, your monetization plan may have noting to do with ads or selling products, but maybe you want to use the blog to position yourself as an expert in an industry and to provide some type of service. In this case, the blog is passively marketing your services. Some bloggers have even used their blogs to land book deals, which is just another example of how it is possible to profit from a blog.

In many cases a blog’s monetization plan will change over time as new methods of making money are explored or developed. Some common ways to make money from blogs include, selling banner ads, selling text link ads (not recommended due to potential penalties from Google), AdSense, affiliate programs, product sales (such as e-books), membership or premium content, and promoting services.

7. Developing New Ideas

New ideas are critical to the success of any blog. This includes ideas for post topics, strategies and directions for the blog, new monetization ideas, design modificantions, and more. When running an active blog it is easy to get caught up in all of the work that is required to keep it going, but it is also important to take some time to step aside and just work on new ideas for the blog. New ideas are often difficult to develop when you are overwhelmed with work and are focused on just getting things done.

What’s Your Experience?

If you are a blogger, what have you found to be important for long-term success?

Sometimes you need to take a step back from the craft and reevaluate your progress, your mission, and your results. Great checklist here...

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Thu, 10 Feb 2011 20:35:28 -0800 Boxee and Apple TV, can't have one w/out the other #cordcutting http://live.47ronin.com/boxee-and-apple-tv-cant-have-one-wout-the-oth http://live.47ronin.com/boxee-and-apple-tv-cant-have-one-wout-the-oth

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After about a week with this new TV exclusively on Boxee, I miss the grand polish and simplicity of Apple TV. The YouTube Leanback app on Boxee was driving me absolutely nuts and the flakiness/inconsistency of the other apps made me want to throw it out the window. Its saving grace was the Crunchyroll, Navi-X, and fitness channel apps.

The Apple TV has limited channel sources so far but what little it carries, it presents them very well and very intuitively. AirPlay is a big bonus and if iOS 4.3 allows Crunchyroll videos from iPhone/iPad to stream to Apple TV then the Boxee looks even worse. Don't get me started on the fact that Netflix support is STILL absent on Boxee. On Apple TV it's a cinch to use!

I have to keep reminding myself that Boxee's killer feature is its ability to stream local LAN content of nearly any type (AVI, WMV, RVMB, MKV+subtitles, MP4, etc) from any sort of UPnP or SMB share --in my case, $200 whitebox PC running FreeNAS.

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Thu, 10 Feb 2011 08:49:00 -0800 Nobody Reads The Whiteboards Anyway http://live.47ronin.com/nobody-reads-the-whiteboards-anyway http://live.47ronin.com/nobody-reads-the-whiteboards-anyway
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Gotta remember to put the new cover sheets on these TPS reports!

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Fri, 28 Jan 2011 11:35:25 -0800 Beth Avant (MOMfia), Liz Philips (Hewlett-Packard) share community building strategies #sdsms http://live.47ronin.com/beth-avant-momfia-liz-philips-hewlett-packard http://live.47ronin.com/beth-avant-momfia-liz-philips-hewlett-packard

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Panel (San Diego Social Media Symposium, SDSU Parma Payne Goodall Alumni Center): Beth Avant, founder of San Diego MOMfia and Liz Philips, community strategist and manager at Hewlett-Packard, host a panel on how to identify and energize loyal fans.

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Fri, 28 Jan 2011 09:38:00 -0800 Peter Shankman speaks Social Media to a packed room #sdsms http://live.47ronin.com/peter-shankman-speaks-social-media-to-a-packe http://live.47ronin.com/peter-shankman-speaks-social-media-to-a-packe

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"Have a backup plan for when you succeed..." --Peter Shankman

Keynote (San Diego Social Media Symposium, Parma Payne Goodall Alumni Center): Peter Shankman is a social media entrepreneur, angel investor, CEO, consultant and adventurist.

"Change your attitude and be prepared not for failure but for awesomeness!" --Barbara Moreno

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Mon, 24 Jan 2011 00:08:00 -0800 How an IT department can go from zeroes to heroes http://live.47ronin.com/how-an-it-department-can-go-from-zeroes-to-he http://live.47ronin.com/how-an-it-department-can-go-from-zeroes-to-he
Image representing Aaron Levie as depicted in ...

Image via CrunchBase

...In the interest of reducing the number of systems that need to be managed, companies may end up with the market's least flexible CRM solution. Or perhaps they'll buy a collaboration solution from the same vendor that provides them with networking gear. In both cases, IT wins in manageability in the short term, but users are likely to suffer usability and productivity losses - which means that ultimately, IT will have to become deeply involved in the "technology use" stage as well, providing user training, finding workarounds for lacking functionality, and taking complaints...

--Aaron Levie is the CEO and co-founder of Box.net.

Amen!

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